Dr. Asheli S. Atkins, PhD, MBA
PhD, Sociology, Texas A&M University
MBA, Business Administration, Texas Woman’s University
BA, Communications, Prairie View A&M University
Areas of Interest:
Racial & Ethnic Relations
Sociology of Entrepreneurship
Dr. Asheli S. Atkins is a sociologist with over 13 years of outstanding professional research, teaching, and entrepreneurial experience. She received her BA in Communications from Prairie View A&M University, and she received her MBA from Texas Women’s University. Passionate for the successful development and sustainability of marginalized businesses, Dr. Atkins is also a business consultant working with organizations including the Feed The Soul Foundation as the Executive Director; the Greater Houston Black Chamber and now currently providing Business Management services to Broham Fine Soul Food & Groceries. Her passion for business growth and sustainability is not a recent development.
Since 2009, while working full-time, Dr. Atkins also served as a mentor, consultant, researcher and sponsor for various business-related organizations including but not limited to Women’s Inflection Point, Houston Minority Supplier Diversity Council, National Black MBA Association, the Greater Houston Black Chamber and various small businesses in the state of Texas.
Dr. Atkins received her Ph.D. in race & ethnic relations and organizational theory from Texas A&M University. Her research and professional work focused on assisting marginalized small business owners—with specific attention to Black entrepreneurs—in the development of sustainable businesses regardless of the industry type through the development of a multidisciplinary framework that examines the entrepreneurial strategies utilized to navigate barriers in the market. Additionally, she analyzed the freelancing industry as a racialized and gendered organization.
Her entrepreneurial endeavors, though fulfilling, do not compare to the gratification she gains through teaching undergraduate students as a Sociology Lecturer at Prairie View A&M University. Dr. Atkins has a passion for teaching and guiding youth of color through her professional work.